• Sales: as per assigned budget – Primary, Secondary, Tertiary

• Collections: as per company commercial norms

• Productivity:

» TIC productivity as per preset norms

» ISP’s productivity as per metro & non metro pre set slabs in EC.

» Town productivity/dealer productivity as per prescribed norms.

• Expansion:

•       Expand distribution as per the geographical coverage and MPV.  

» To add dealers in existing towns and add more dealers in new towns as per classification.

» Customer service with support of service team.

• ISP recruitment, training, retraining to enhance productivity.

• Display & merchandise

• Competition information

• Sales Forecasting/ scheme redistribution

• Structured Reporting: Weekly/Fortnightly/monthly.

Liasoning with other support functions falls in his area of operation.