• Sales: as per assigned budget (Top line).  

• Collections: as per company commercial norms

• Responsible for primary /tertiary sales of the territory.

• Activity to support tertiary sales movement .

• Productivity:

» (TH/TE) manpower productivity as per preset norms

» ISP’s productivity as per metro & non metro pre set slabs in EC.

» Town productivity/account productivity as per prescribed norms.

• Expansion:

•       Expand distribution as per the geographical coverage and MPV.  

» To add stores in existing towns and add more stores in new towns as per classification.

» Managing distribution as per the prescribed norms..

• Competition information

• Travel plan as per PJP.

• Structured Reporting: Weekly/Fortnightly/monthly.

• Liasoning with other support functions falls in his area of operation.