· Maintain and update the customer database

· Maintain optimum stock levels in the trade at any given point of time

· Plan and carry out sales activities to agreed budgets, sales volumes, values, product mix and timescales.

· Respond to and follow up on sales enquiries

· Follow the journey plan to ensure optimum coverage by store type

· Maintain and develop existing and new customers

· Monitor and report on activities and provide relevant information

· Carry out competitor and customer surveys

· Ensure that the trade stocks are managed well

· Ensure that stock and cash is handled correctly and cash is deposited with the cashier on a daily basis

· Maintain and report on equipment of the company

· Liaise and attend meetings within the company functions necessary to perform duties and aid business and organizational development

· Manage the merchandiser

· Ensure proper sales fundamentals (distribution, pricing, merchandising and shelving)

· Attend training to develop relevant knowledge and skills

· Adhere to health and safety policy and other requirements relating to care of company equipment